Pack your Crocs.
Ever since time began the internet has been full of Crocs haters. But for every hater there’s a Crocs clad superfan who can’t wait to share the love. So, when a well-known influencer started trending with the comment ‘You’d have to pay me to wear Crocs’, we said ‘Okay!’ and sent them on a holiday with a catch - the entire trip was meticulously designed by the Crocs community to convert them into a Crocs lover.
Influencer led social campaign.
Awards: BIMA - Gold, Lovie - Silver, Lovie - People’s Lovie, Drum - shortlist x2
Crocs influencer/creator content.
Influencer and creator always-on content for crocs took on many forms over time, here are some example of the work.